Food + Drink
October 2, 2017
Spotlight: Emma Knight of Greenhouse Juice Co.
We took a moment to chat with Emma Knight, Co-Founder of Greenhouse Juice Co., and Director of Brand and Marketing. Greenhouse Juice Co. is one of many businesses new to the Yonge + St. Clair neighbourhood with more to be announced soon.
Tell us the story of how Greenhouse Juice Co. came to be.
Anthony, Hana, and I all grew up in Toronto a few blocks away from Yonge + St. Clair. We’ve all known each other for a long time, and Anthony and I are in fact partners both in Greenhouse and in life. We were each on separate career trajectories in 2013 when we discovered cold-pressed juice in our travels, and felt transformed by its effects. We saw it as a turnkey way to stay healthy and energized, and to make nutrition a priority, no matter how busy you are. Because there was none to be found in Toronto at the time, we decided to open a little shop together in our hometown that would specialize in making the highest quality of organic, cold-pressed juice, bottled in glass. We thought it would be a very niche concept; we didn’t expect to quit our day jobs. But when we first opened our doors on January 8th, 2014, we were overwhelmed by the response from our community. Despite the frigid weather, we sold out in an hour on that first day. All three of us have been focused on Greenhouse full-time (and then some) ever since.
Can you tell us a bit about your background?
When the idea for Greenhouse first took shape, I was living in Paris, finishing my Masters in Journalism and International Affairs. Anthony was living in LA working as a filmmaker, and Hana was the founder and operator of two healthy cafés in Toronto.
We know you have a fantastic new space at Yonge + St. Clair. What made you choose this neighbourhood?
We all grew up around Yonge + St. Clair- it’s home to us!
The interior of your new space is incredible. Can you tell us more about the designer/ architect and their concept?
Thank you! Our architect is Kfir Gluzberg of Kilogram Studios. We started working with Kfir when it came time to build our third shop at Yonge and Briar Hill in the fall of 2014. He does a fantastic job of making each of our shops entirely unique. They are all made from different materials, chosen to suit the space, context, and light. This one has a walk-up window, which is a first for us, so you can grab a smoothie, soup, or juice seamlessly on your way to work.
What has the response been so far at this location?
The response has been very positive! We’re thrilled to be part of such a dynamic neighbourhood.
Do you have any other favourite spots in the neighbourhood?
We love Delica Kitchen. Devin and Luke are good friends of ours, and everything they make is delicious.
What does the future look like for Greenhouse?
We’ve just released two plant-based soups, and we’ll be releasing some new food items this fall. We’re partnering with our friends at iQ FOOD CO. on some amazing plant-based breakfast and lunch items, and with other local companies on a range of plant-based lunches and snacks. More info will be coming shortly via our blog (blog.greenhousejuice.com), and our Instagram (@greenhousejuice)!
Anything else you’d like to share?
Thank you for having us in your neighbourhood! We’re so excited to be here.
You can check out the fabulous new Greenhouse Juice Co. location here at
2 St. Clair E.