Collect the Stories That Make Yonge + St. Clair Tick

The Yonge + St. Clair Collectible Card Series is our love letter to this neighbourhood — a celebration of the characters, corners, and community projects that give the area its pulse. These aren’t just fun, vintage-inspired keepsakes. They’re snapshots of the people and ideas shaping this place — one storefront, community project, and story at a time.

Each card is a tribute.

To the business owners who open early and stay late.
To the artists turning blank walls into conversation starters.
To the city-builders, dreamers, and neighbours doing the good work, often without a spotlight.

How to Find a Card

These cards are limited-edition — printed in small batches and only available through local events, featured storefronts, and special activations. So if you spot one, don’t wait. Start your collection. Not every card will be easy to find, and we think that’s part of the fun.

We’ll be announcing each new card drop right here on this page — and on our social media channels, in the digital newsletter (subscribe here), and out in the wild at participating local businesses and neighbourhood events.

Think of it as a bit of a scavenger hunt — but with more local flavour and fewer cryptic clues.

Card Releases So Far

Paperboy Cards & Gifts – Featuring Steven Gerry (June 2025)

Front: Paperboy Card & Gifts, Storefront at 7 Pleasant Blvd.
Back: Steven Gerry, Owner + Operator. For 22 years Steven has operated his shop at 7 Pleasant Blvd – just steps from Yonge + St. Clair – collecting, curating and sharing boutique treasures with the neighbourhood.

Zelden’s Deli and Desserts – Irene and Shelley Zelden (June 2025)

Front: Zelden’s Deli and Desserts, Storefront at 7 Pleasant Blvd.
Back: Irene and Shelley Zelden. Carrying forward a Toronto deli legacy since the 1980s, Irene and Shelley Zelden blend tradition, innovation and sweet neighbourhood charm at Zelden’s Deli and Desserts.