Month: October 2017

Spotlight: Meet the Creative Co-founders of Zebra Public Art Mgmt

Yonge + St. Clair recently partnered up with Zebra Public Art Mgmt to bring you the group exhibit titled “You Have to Take the Stairs” which will be on display from Novemeber 1-30th within the lobby of 55 St. Clair W.

We took the time to chat with co-founders Alexandra (Alex) Correia and Yifat (Fay) Ringel to get their take on the upcoming exhibit and their thoughts on public art here in the City of Toronto.

Both of these dynamic women have combined experience in the professional worlds of real estate, communications, architecture, corporate affairs and urban planning. Mix in their strong passion for art and design, and you can begin to understand how Zebra Public Art Mgmt came to be. Read more below for the whole story.

For those who may not be familiar, tell us more about Zebra Public Art Management, and how you came to be.

Prior to establishing Zebra, we worked together at a large publicly held real estate company in Toronto. Seven years ago, we were given the opportunity to develop and manage a Canada-wide Art Program that included collaborations with three renowned art universities. We also implemented and managed public art competitions and festivals for this program. These successful collaborations gave us the opportunity to work with some great emerging Canadian artists such as Meryl McMaster, Nicholas Chrombach and Rajni Perera, in their early stages of their career. For these artists, it was their first public art experience which was a great milestone on their CV.
These projects led to the path of Zebra Public Art Mgmt., where we decided to venture off to follow our real passion – bringing artful experiences to the public in public spaces.
Zebra’s mission is to engage the worlds of creativity and commerce to enhance the experience of place through art, as well as to create various platforms where people come to learn, experience and have fun, artfully.
Zebra offers public art management services. We take charge of all stages of public art installations from conception to implementation. We curate and produce art exhibitions and festivals and we create programs such as team building events with an art flavour, workshops and talk series to expose art to people in an everyday setting.

What does Public Art mean to you? And why do you think it’s important in a city like Toronto?

Public Art means so much for us. We all come across it and see it every day; probably even without knowing it at times. Public Art serves us in so many ways, it adds an esthetic quality. It can stop us in our tracks to simply say “wow, that’s beautiful” or “ugh, I don’t like that” which is also a good thing as it sparks conversation and thought. It can be a landmark in the city, helping with navigation in the urban fabric, or a meeting place where people gather.
Public Art says something about our time, about our culture and life and how artists interpret contexts within the city. It adds value to a city’s tourism economy, and can also add great value to landlords of retail and public spaces.

Any examples of public art around the world that speaks to you?

There are so many around the world, temporary and permanent pieces that we think are incredible examples; here are just a few:

21 Swings” in Montreal by Daily tous les jours. We love this interactive piece because it requires the public’s cooperation. As people swing together certain melodies emerge, but yet only through cooperation between players. It’s built on the notion that we can achieve more together than separately, and it’s playful, surprising and stimulates a sense of community and ownership of space.

Kara Walker’s “A Subtlety” . The enormous, sugar-coated “mammy” sphinx in the Sugar Factory in Brooklyn. This art piece is spectacular; you don’t need to know what its about to enjoy it and be in owe of its size and beauty. But here the artist actually encouraged us to look at visible things that we wish were invisible, such as the history to slavery, immigration and migration. Public art creates a space to engage in these difficult conversations.

JR’s photographic images throughout the world. We love his statement that the street is “the largest art gallery in the world” and that in the street, we reach people who never go to museums.

Cloud Gate or as its commonly known as The Bean in Chicago by Anis Kapoor, which in our opinion, is the number one piece on this side of the hemisphere. The way it captures the city, the sky and the people’s reflection is stunning. Public Art at its best as it serves both the city and the casual viewers on so many levels.

A-maze-ing Laughter in Vancouver, by Beijing-based artist Yue Minjun. A perfect example of a static sculpture that is so engaging and interactive; everyone touches it, climbs it, take selfies.

The Berczy Park’s new dog fountain in Toronto by Claude Cormier. The number of humans, big and small, and little dog paws enjoying this piece, is a crowd pleaser everyday, all day.

Tell us what you’re most excited about with this exhibition

We are excited to showcase great art to people, on their everyday, routine trips to and from their offices. A building’s lobby is such a great public space – it’s a wonderful space to use it in a creative way, that can really bring a community together, spark people’s imagination, and show them that art doesn’t have to be in a museum or gallery.
Another important element for us is offering original artworks that are reasonably priced. It can be a stepping stone for people’s art collection.

“You Have to Take the Stairs” is an interesting concept, can you tell us more about how that came to be?

Our office is on the 18th floor. Obviously, we’re taking the elevators daily. When exiting the elevators we land in front of a blank wall. Does it have to be a blank wall? Or can it potentially be a ‘Blank Canvas’, awaiting some colours, shapes and patterns to shape it and inspire the elevator users? This was the thought which triggered the exhibition.

We wanted to find a theme for the show that can connect to building users, in an urban hub like Yonge + St. Clair. We thought about how we all vigorously use the elevators all the time, and literally never take the stairs. We bet most of us don’t even know where the stairs are, but these elevators can also be a metaphor for climbing the social ladder, the financial ladder, chasing our dreams and aspirations, questioning ‘is there an easy way to get to the top or not.’ We thought about the common phrase “There is no elevator to success. You have to take the stairs”, and it fit our idea to connect with all stakeholders.

What do you hope people take away from this exhibit?

To recognize that this city, province, country is full of great talent, that you can buy and start a little art collection with affordable, original piece of art for your house or office instead of mass productions. And we also hope to inspire people, to make them re-think public places and the role of Art in our everyday life.


“You Have to Take the Stairs” will be up for the month of November within the lobby of 55 St. Clair W.

Hours are Mon-Fri 9am-6pm

Zebra Public Art MGMT livens up Yonge + St. Clair

Join us on Wednesday, November 1st for the group exhibition titled “You Have to Take the Stairs” curated by Zebra Public Art Mgmt.

For the entire month of November, you’ll be able to experience the work from artists such as:

Dina Belaia        Dina Torrans        Jane Theodore       

John Kokkinos        Leonora Husveti-Frenette        Maria Drazilov       

Marina Nazarova        Melissa Moffat        Ron Wild

Ronald Regamey        Ryan Van Der Hout        Shelley Wildeman

Don’t forget to also come out to the Opening Day Event on Wednesday, November 1st from 12-2:00pm to mingle with some of the artists, and the organizers themselves.

Our Yonge + St. Clair Pop Up Wrap Up

For two weeks in late September we transformed Yonge + St. Clair into a hub of creativity with our latest pop up shop experience. From the opening night party, to the closing weekend contests, members of our community lined up to grab one-of-a-kind t-shirts and show off their neighbourhood pride.

Toronto artist Lucas Young created designs inspired by the unique and vibrant atmosphere of Yonge + St. Clair, and local screen printing collective The Baitshop brought them to life – custom printing t-shirts live on site.

After a wonderful run, the pop up shop is now closed, and we’re proud to donate 25% of all proceeds from the shop to The Canadian Cancer Society.

Did you miss out on your chance to snag a limited edition Yonge + St. Clair tee? A small run of t-shirts will be available at Spacing, a Toronto company known for products that inspire and showcase love for communities across the city. Located at 401 Richmond St W, you can find these Yonge + St. Clair inspired t-shirts starting the week of October 9th.

Thank you to all who came to enjoy this experience, and we look forward to bringing another new and exciting boutique event to Yonge + St. Clair soon.

Never miss out on another Yonge + St. Clair event: join our mailing list today by signing up below.

Spotlight: Emma Knight of Greenhouse Juice Co.

We took a moment to chat with Emma Knight, Co-Founder of Greenhouse Juice Co., and Director of Brand and Marketing. Greenhouse Juice Co. is one of many businesses new to the Yonge + St. Clair neighbourhood with more to be announced soon.

Tell us the story of how Greenhouse Juice Co. came to be.

Anthony, Hana, and I all grew up in Toronto a few blocks away from Yonge + St. Clair. We’ve all known each other for a long time, and Anthony and I are in fact partners both in Greenhouse and in life. We were each on separate career trajectories in 2013 when we discovered cold-pressed juice in our travels, and felt transformed by its effects. We saw it as a turnkey way to stay healthy and energized, and to make nutrition a priority, no matter how busy you are. Because there was none to be found in Toronto at the time, we decided to open a little shop together in our hometown that would specialize in making the highest quality of organic, cold-pressed juice, bottled in glass. We thought it would be a very niche concept; we didn’t expect to quit our day jobs. But when we first opened our doors on January 8th, 2014, we were overwhelmed by the response from our community. Despite the frigid weather, we sold out in an hour on that first day. All three of us have been focused on Greenhouse full-time (and then some) ever since.

Can you tell us a bit about your background?

When the idea for Greenhouse first took shape, I was living in Paris, finishing my Masters in Journalism and International Affairs. Anthony was living in LA working as a filmmaker, and Hana was the founder and operator of two healthy cafés in Toronto.

We know you have a fantastic new space at Yonge + St. Clair. What made you choose this neighbourhood?

We all grew up around Yonge + St. Clair- it’s home to us!

The interior of your new space is incredible. Can you tell us more about the designer/ architect and their concept?

Thank you! Our architect is Kfir Gluzberg of Kilogram Studios. We started working with Kfir when it came time to build our third shop at Yonge and Briar Hill in the fall of 2014. He does a fantastic job of making each of our shops entirely unique. They are all made from different materials, chosen to suit the space, context, and light. This one has a walk-up window, which is a first for us, so you can grab a smoothie, soup, or juice seamlessly on your way to work.

What has the response been so far at this location?

The response has been very positive! We’re thrilled to be part of such a dynamic neighbourhood.

Do you have any other favourite spots in the neighbourhood?

We love Delica Kitchen. Devin and Luke are good friends of ours, and everything they make is delicious.

What does the future look like for Greenhouse?

We’ve just released two plant-based soups, and we’ll be releasing some new food items this fall. We’re partnering with our friends at iQ FOOD CO. on some amazing plant-based breakfast and lunch items, and with other local companies on a range of plant-based lunches and snacks. More info will be coming shortly via our blog (, and our Instagram (@greenhousejuice)!

Anything else you’d like to share?

Thank you for having us in your neighbourhood! We’re so excited to be here.

Thanks Emma!

You can check out the fabulous new Greenhouse Juice Co. location here at

2 St. Clair E.

Mon-Fri: 7am-7pm
Sat: 9:30am-5:30pm
Sun: 10am-4pm