Month: September 2019

Spotlight: Steven Gerry, owner of Paperboy Cards & Gifts

We sat down with Steven Gerry, owner of Paperboy Cards & Gifts who runs the independent, boutique gift and card shop that has established itself as a shopping destination for those in the neighbourhood and beyond.

This article was provided by Marylene Vestergom, a marketer and freelance writer.



Yonge +St. Clair: How long have you been in the area?

Steven Gerry: November 1st, 2019 will mark my 17th year. 

Y+S: In retail, longevity is hard to achieve. What’s the secret? 

SG: You can’t be something you’re not, and knowing my customer has always been a huge part of my success. Over the 17 years, we evolved into a gift store, but there is no question we are THE destination when it comes to cards. We have a huge following, and I’m known for having a wide selection of gifts and cards you won’t find anywhere else. I’m always looking for those bespoke items. Instead of going to the Toronto gifts shows, I’ll go to New York and find something unique.  Knowing your customer is really important and when I’m shopping the aisles of the various trade shows, I have my customer in mind. 



Y+S: What makes this neighbourhood special?

SG: Everyone is very supportive of the local businesses, and having an eclectic mix of the independent bespoke retailer with the larger anchors is ideal. Plus, Y + S is a real community – people live, shop, work, and socialize in the area, so that makes it easy to develop those relationships we have with our customers. They do become family. Many of the younger couples who live in this area, now have children, and now their children visit my store for that special occasion. 

Y+S: What can customers expect when they visit your store?

SG: Personalized service. If we have a customer who wants a special calendar, I’ll be sure to call them when it comes in. We are also known for our loyalty program which is very successful. After buying 10 cards you get one free card with a value of $4.50 before tax. Including tax, you’re saving $5.09. And to make it easier for our customers, we keep the loyalty cards on file at the store, so you don’t have to carry it with you. Customers love that feature.


Y+S:  Where do you think your passion for cards came from?

SG: My late father was a pharmacist.  I remember helping him as a kid in his drugstore and tidying up the card area as a kid. Those memories will always stay with me, so I guess life does come full circle.

Y+S: What do you think about the changes?

SG: You know, being a part of this neighbourhood is pretty special. I’m now one of the directors of the newly formed BIA, and I’m on a few committees. This area was in need of a resurgence and slowly we are seeing new retailers, restaurants and new condo developments popping up. The area is re-energized, encouraging a younger demographic to discover this part of the city and make it their home. 



Y+S: Are you living your dream?

SG: Sometimes I think about retiring and then my accountant will say, ‘What are you going to do with all that time?’ People don’t realize it’s a lot of work and my category is very challenging. You have to keep on top of it. But I do love it, and I love taking care of my customers.

Y+S: Best advice?

SG: You can’t be an absentee owner.  Sometimes people get ahead of themselves and think since you have one successful store you should expand. Think again. Retail is hard and being an entrepreneur even harder.  Besides your customer wants to see you in the store and get to know the person behind the name. It’s a social thing – not just a retail store. 

Visit Paperboy Cards & Gifts Inc at 7 Pleasant Blvd, one street south of St. Clair subway.

2019 Fall Art Festival

The Yonge + St. Clair BIA is proud to be hosting the 2019 Fall Art Festival on Saturday, October 5 from 11am – 6pm. Together with a sidewalk sale by local merchants, this one-day event will offer fun and entertainment for all ages including live musicians, face painting, balloon twisting, psychic readings, a pirate show, brand new art installations and more!

The Fall Art Festival outdoor exhibition will continue until November 3, 2019 and is free to discover for all members of the public. To view these installation locations, and installation descriptions please use this link:



11:00am – 6:00pm           Fall Art Festival Info Booth                 2 St. Clair E

12:00pm – 3:00pm          Face Painting                                          81 St. Clair E

12:00pm to 4:00pm        Live Bands                                               2 St. Clair E

12:00pm – 5:00pm          Pirate Ship and Pirate Show                2 St. Clair E

1:00pm – 3:00pm            Live Bands                                              6 Rosehill Ave

1:00pm – 3:00pm            Live Bands                                              81 St. Clair E

1:00pm – 4:00pm            Psychic Readings                                   2 St. Clair W

1:00pm – 4:00pm            Balloon Twisting                                   1 St. Clair E

1:00pm – 4:00pm            Sapphire Dance                                     Street Team


Luvere Studio



Art Installation Locations

For the full list of art installations exhibiting until November 3, 2019 and installation summaries please use this link (

A – “Cage Tree” by Luvère Studio – 2 St. Clair E
Sponsored by Slate Asset Management

B – “Inside Out” by Jacqueline Vandervaart and Rick Schutte – 17 Delisle Ave (At the Delisle Parkette)
Sponsored by Slate Asset Management

C – “fLOOOP” by Connie Lei – 1501 Yonge St
Sponsored by Wittington

D – “Possibility” by Nate Nettleton – 1560 Yonge St. (Near the BMO)
Sponsored by Delisle Court

E – “Layers in Transformation” by Jungle Ling – 34 Rosehill Ave
Sponsored by Quadreal

F – “Crystal” by NUMZ Graphics – 95 St. Clair W
Sponsored by Desjardins


Nargiza Usmanova, NUMZ Graphics – Installation Artist


Participating Merchants and Businesses

1 – Yonge + St. Clair Info Booth – 2 St. Clair E (in front of TD Bank)
Get your event map here.

2 – Starbucks – 5 Rosehill Ave
Sidewalk sale – free drink samples!

3 – MZ Art Gallery – 1365 Yonge Street
Sidewalk sale and 25% off all art!

4 – The Health Shoppe – 1375 Yonge Street
Mini Gift Baskets to the first 100 Customers, Free stainless steel bottles if you purchase $60 or more including tax. Limited Supply.

5 – Hero Certified Burgers – 1397 Yonge Street
10% off select items!

6 – Zelden’s Deli and Desserts – 1446 Yonge Street
Sidewalk sale – plus cotton candy!

7 – Paperboy Cards and Gifts – 7 Pleasant Blvd
Sidewalk sale and free brownies!

8 – Kiva’s – 15 St. Clair W
Window sales!

9 – Presse Café – 40 St. Clair W
Sidewalk sale!

10 – Toronto Public Library – 40 St. Clair E
Sidewalk demonstrations and education for kids!

11 – 1499 Community Space – 1499 Yonge St
Fall Nature Walk and crafts for kids! Time TBD

12 – Oxford Learning Rosedale – 44 St. Clair E
Free Reading Assessments from 9am-1pm, and a sidewalk display!

13 – Royal LePage Real Estate Services Ltd., Brokerage – 55 St. Clair W
Sidewalk sale! Volunteers will be available to answer all real estate related questions, along with free treats!

14 – I.D. Eyewear – 1345 Yonge St
Sidewalk sale!

15 – Chi Spa – 1 Balmoral Ave
Sidewalk sale!

16 – Eden Flower Shop – 1391 Yonge St
Sidewalk sale!

17 – Book City – 1430 Yonge St
Sidewalk sale!

18 – 9 Bars Coffee – 46 St. Clair E
Sidewalk sale with pastries and coffee!

19 – Legs Beautiful – 1495 Yonge St
Sidewalk sale!

20 – RBC Royal Bank – 10 St. Clair W
Sidewalk promotions!

21 – Longos – 111 St. Clair W
Sidewalk promotions!

22 – Sobeys – 81 St. Clair E
Charity BBQ!

23 – Straight Up Health – 2 St. Clair W
Sidewalk display!

24 – CNIB Community Hub – 1525 Yonge St
Used phone donation drive! Donate a smartphone and the CNIB will give it to a person in need with sight loss! Every eligible smartphone received a tax receipt. Plus – sidewalk giveaways!

25 – Oriole Park Community Garden – 1585 Yonge St
Sidewalk display showcasing the garden, herbs and produce, and snacks!

26 – barre3 – 1560 Yonge St
FREE community class from 11:15am – 12:15pm. Space is limited – register here.

27 – Canadian Cancer Society – 55 St. Clair W
Sidewalk promotion and free cookies and giveaways!

28 – iQ FOOD CO. – 55 St. Clair W
Sidewalk sale!

29 – Balance Fitness & Wellness – 52 St. Clair E
Sidewalk promotions!

30 – Chestnut Park Real Estate – 2 St. Clair E
Free hot apple cider!

31 – Forest Hill Orthodontics – 72 St. Clair W

Free swag courtesy of Forest Hill Orthodontics!

32 – Oxygen Yoga & Fitness – 1560 Yonge St. #108
Free yoga passes to Oxygen Yoga & Fitness – Limited Supply

33 – FLOW 93.5 – 2 St. Clair E
Play a round of Golddigger, an escalating jackpot game for your chance to win a cash prize!

34 – Salon Scavo – 1470 Yonge St
20% off all salon retail items, excluding Kerastase products.

35 – Salon Lyol – 1452 Yonge St
25% off haircare products, with a chance to win a $200 gift basket.

36 – Alleen’s Custom Window Treatments – 74 St. Clair W
Refreshments and free swag! Visit in-store.

37 – Midtown Gastro Hub – 1535 Yonge St
Stop by for a $5.99 pint of select beers.

38 – Mermaid Fish and Grill House – 44 St. Clair Ave E
Stop by in-store for unfussy seafood eats!

39 – St. Clair Greetings –  1421 Yonge St.
Free Gifts of mini Beekman goatmilk soap for purchases over $10 (either on regular or sale items before tax until quantities last)

Free Gifts of Crabtree & Evelyn 25g hand therapy for purchases over $50 (on regular priced items, before tax)
15% off on Halloween gift items (including treat bags)
In store Chocolate tasting on Saxon Belgian Chocolate
Sidewalk sale tables!
40 – Canadian Outlet – 1429 Yonge St.
Sidewalk Sale!



Pirate Life Toronto, local Pirate Troupe entertainment


Join the party! Please register your sidewalk sale/activation by contacting


Thank you to our sponsors who’s generous support made this event possible: