We are looking for a passionate, creative Marketing and Events Coordinator who can join our team in a startup-style environment to help our emerging Business Improvement Area (BIA) thrive! You will become an integral part of our organization to help us in our efforts to communicate with our members and with the public, and to organize creative events and activations for the community. This is a great opportunity for someone who’s passionate about marketing and events looking to grow their career. 

The BIA encompasses a multi-disciplinary approach to creating more competitive and attractive urban districts, combining public policy + infrastructure, festivals + events, public relations, and marketing into one office function.

Application Deadline: Friday, August 2nd at 5:00 pm EST 

Salary & Benefits: $50,000 – $55,000/ based on experience 

Health & dental benefits after 3 month probation period  

Term: Full-time, 35 hours/5 days per week

Location: 1 St Clair Avenue West, Toronto, Hybrid office model

About 

The Yonge + St. Clair Business Improvement Area (BIA) was founded in 2018, and is one of Toronto’s most dynamic business districts. Our organization exists to drive economic development, plan streetscape improvements, implement community initiatives, and to deliver signature events for the 450 businesses and 14,000 employees in the district. Our funding is received through a special levy on commercial real estate within our boundaries. 

Opportunity

The Manager of Marketing & Events will support the successful execution of marketing initiatives, together with the planning, organization, and implementation of event programming. 

Key aspects of the role include developing our strategic marketing and event goals. Organizing events and cultural programming including the planning of new murals, art installations, holiday activations, event partnerships, and more. Digital marketing through social media channels, blog posts, web updates, and newsletter creation will be an important focus, and your ability to generate content and effectively schedule this media will be critical.

Responsibilities

Administration

+ Stay informed about industry trends, best practices, and regulatory requirements related to event planning, marketing, and community engagement
+ Coordinate with internal teams, including management, operations, and membership, to align marketing and event efforts with overall organizational goals and priorities
+ Assist in the establishment of inclusive, positive, constructive, and proactive relationships with all BIA members and community stakeholders
+ Support the development of schedules, maintaining budgets, and executing on ongoing BIA-led events and partnerships
+ Maintain accurate records and documentation related to event planning, marketing campaigns, budget expenditures, and stakeholder communications
+ Supervise and mentor marketing assistants, interns, and volunteers to support event planning and marketing activities when assigned
+ Attend, support and prepare presentations to the Marketing & Events Committee and Board of Directors Meetings 

Marketing

+ Develop and execute comprehensive marketing strategies to promote the BIA’s events, initiatives, and member businesses
+ Manage a content calendar for all digital social media channels
+ Develop content for regular blog articles on our website (yongestclair.ca)
+ Generate and monitoring results for paid advertising campaigns through social channels and traditional media outlets
+ Utilize Mailchimp for the creation of both member and public-facing newsletters on a regular basis
+ Interface with the local business community for ongoing marketing efforts
+ Maintain and updating the membership database and directory on our website
+ Manage and own special projects as assigned
+ Work alongside consultants on marketing and events activities

Events

+ Plan, organize, and coordinate various events throughout the year, including our signature festivals, tactical programs, and partnership events
+ Serve as the primary point of contact for event-related inquiries, feedback, and concerns from stakeholders, participants, and the general public
+ Represent the BIA at community meetings, networking events, and industry conferences to promote the organization and foster partnerships
+ Develop schedules, retain consultants, maintain budgets, and execute on ongoing BIA-led events and event partnerships

Qualifications and Key Competencies 

+ Post-secondary degree in marketing, communications, public relations, business, digital media, event planning or other relevant training
+ Strong Microsoft Office and Google Suite apps required
+ Portfolio of work which would ideally include digital marketing and/or copywriting
+ Success with digital communications, including social media marketing and the ability to direct the creation of engaging online content.
+ Ability to develop and execute programs, including budget oversight and KPIs
+ Demonstrated ability to work with a wide variety of individuals, including staff, senior business leaders, key stakeholder contacts, clients, and media
+ Experience recruiting and managing volunteers is an asset
+ Willing to work on a flexible schedule including evenings and weekends as required for the completion of key project coordination goals
+ Able to prepare information for a diverse group of audiences, including general public, media, elected officials, government departments, business owners and senior corporate representatives
+ Provides a consistent and thorough approach to all organizational communications
+ Comfortable communicating in person and through documentation with all stakeholder groups, including business owners, tenant organizations, allied industry organizations, government departments, the media and the general public

The Yonge + St Clair BIA is committed to diversity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds.

Apply

Submit a cover letter and resume with the subject line “Manager Marketing & Events + (Your Full Name)” to info@yongestclair.ca no later than 5:00 pm EST on Friday, August 2nd, 2024.

Are you ready to gain some valuable insight and work experience in the field of Economic Development this Summer 2024?

This industry encompasses a multi-disciplinary approach to creating more competitive and attractive urban districts, combining public policy + infrastructure, festivals + events, public relations, and marketing into one office function. Note: There are four (4) available positions listed below which suit a variety of academic and professional background and/or interests.

Eligibility

These positions are a part of the Canada Summer Jobs Program with funding provided by Service Canada. Candidates must be between 15 and 30 years of age at the start of employment (June 1, 2024). Candidates must also be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred for the duration of employment; and have a valid Social Insurance Number (SIN).

Application Deadline: Friday, May 10, 2024 at 5:00 pm EST 

Salary: $19 per hour, Part-Time, 24 hours/week 

Terms: 3-month temporary contract: June 1 – August 31, 2024

Location: BIA Office, 1 St Clair Avenue West, Toronto 

About 

The Yonge + St. Clair Business Improvement Area (BIA) was founded in 2018, and is one of Toronto’s most dynamic business districts. Our organization exists to drive economic development, plan streetscape improvements, implement community initiatives, and to deliver signature events for the 450 businesses, 90 property owners, and 14,000 daily office commuters in the district. Our funding is received through a special levy on commercial real estate within our boundaries. Led by an elected Board of local business representatives, the BIA works under the purview of Toronto City Council to deploy strategic investments – with BIA staff regularly working on the ground within our community directly with local business owners, members of public and project stakeholders to deploy new initiatives.

Opportunity

Reporting and working closely with the senior management team, the Economic Development Coordinators will be responsible for the successful planning, organization, and implementation of targeted special projects. 

The dedicated roles could be focused on providing key support for events and cultural programming including the planning of art installations, summer activations, tactical events, partnerships, and more. You may also support the execution of the digital marketing strategy through social media channels, blog posts, web updates, and newsletters.

Responsibilities (4 Positions Below)

Please note, that 4 different roles specializations are defined below, serving as specialization areas for each of the individual Economic Development Coordinators.

Marketing & Events Coordinator Position: 

+ Under the direction of the Manager of Marketing & Events, assist in the planning, coordination, and execution of marketing initiatives and events to promote the BIA’s objectives and member businesses
+ Support the development and implementation of marketing strategies across various channels, including social media, print materials, and digital advertising
+ Aid in the creation of engaging content for promotional materials, such as event flyers, posters, social media posts, and website updates
+ Assist in coordinating outreach efforts to promote events and initiatives within the local community, BIA membership and target audiences
+ Support event management budgets by assisting with vendor communication, and financial tracking
+ Help monitor and analyze marketing performance metrics, such as engagement, reach, and conversion rates, and provide insights for optimization
+ Provide administrative support for marketing and event-related tasks, including scheduling meetings, maintaining databases, and responding to inquiries
+ Collaborate with internal teams to ensure alignment of marketing and event efforts with organizational goals and priorities
+ Assist in the coordination of marketing campaigns, including scheduling posts, monitoring social media channels, and managing ad placements
+ Post-secondary degree or working towards a degree in marketing, digital media, event planning or other relevant training

Streetscape & Design Position:

+ Under the direction of the Director of Operations, support the delivery of priority projects and goals
+ Continue to advance the BIA’s Streetscape Master Plan projects, working closely with stakeholders, consultants and contractors
+ Support the maintenance, beautification, and seasonal decoration strategies
+ Monitor all area-related public works and city-ordered area improvements, attend meetings, participate in consultations, survey stakeholders, and distribute information/updates as needed.
+ Liaise with City of Toronto staff and agencies including reporting issues to 311
+ Post-secondary degree or working towards a degree in urban planning, design, environmental studies or other relevant training

Communications Position:

+ Under the direction of the Executive Director, assist in preparation of weekly/monthly internal and external communication items
+ Liaise with BIA membership and various stakeholders on a weekly/monthly basis
+ Engage in business and community outreach relevant to the strategic plan
+ Research, develop and recommend public relations plans and programs including media coverage; and direct, coordinate and monitor execution of approved plans and programs
+Public speaking skills are considered an asset
+ Post-secondary degree or working towards a degree in communications, public relations, political science or other relevant training

Special Projects Position: 

+ Under the direction of the Executive Director, organize and coordinate events as needed by the BIA such as community consultations, roundtables and working group sessions
+ Prepares cost estimates, prepares, and distributes invitations/maintains guest lists, orders event supplies, processes honoraria, communicates with event sponsors, invitees, and participants
+ Collects and keeps track of receipts and event related expenses; prepares expense reimbursement form
+ Prepares cost estimates, books space, oversees all aspects including set-up, catering, audio visual and IT support, and signage
+ Designs and distributes notice of events, schedules, and registration materials
+ Compiles and maintains registration and mailing lists
+ Prepares, collects, summarizes, shares and revises evaluations of each event on a regular basis
+ Support the creation of the BIA’s new sponsorship strategy for signature events
+ Post-secondary degree or working towards a degree in communications, public relations, event planning or other relevant training

Qualifications and Key Competencies 

+ Strong computer skills; proficient in Google Suite apps, Microsoft, and Mailchimp
+ Social media including Facebook, X, Instagram and TikTok
+ Willing to work on a flexible schedule including evenings and weekends as required for the completion of key project coordination goals
+ Able to prepare information for a diverse group of audiences, including general public, media, elected officials, government departments, business owners and senior corporate representatives
+ Provides a consistent and thorough approach to all organizational communications
+ Comfortable communicating in person and through documentation with all stakeholder groups, including business owners, tenant organizations, allied industry organizations, government departments, the media and the general public

The Yonge + St Clair BIA is committed to diversity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds.

Apply

Submit a cover letter and resume with the subject line “Economic Development Coordinator + Position + (Your Full Name)” to info@yongestclair.ca no later than 5:00 pm EST on Friday, May 10, 2024.

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